Our approach
SEO ranks your pages in a list of links. AEO makes your pages easy to quote as the answer. GEO earns your brand a place in the answers that AI tools write. AI tools build those answers mostly from what other sites say about you. So we work on your reputation across the web, and we make your own site easy to read, quote and cite.
Get my free AI visibility checkSEO, AEO and GEO work on different signals
You need all three. SEO and AEO work mostly on your website. The signals that win an AI answer are mostly outside it.
| Traditional SEO | Answer engine optimization (AEO) | Generative engine optimization (GEO) | |
|---|---|---|---|
| The goal | Rank your pages in the blue links on Google. | Get your content quoted as the direct answer in featured snippets, voice assistants and AI answers. | Get AI tools to name and cite your brand in their answer. |
| Main signals | Pages, keywords, backlinks and site speed. | Clear questions and direct answers, FAQ sections, structured data (schema) and correct business facts. | Off-site entity signals, third-party mentions, digital PR, business profiles and brand sentiment. |
| Where the work happens | Mostly on your website. | On your website: the content, its format and its schema. | On your website, and on the sites, videos, reviews and forums that AI tools read. |
| How we measure it | Rankings, clicks and organic traffic. | Featured snippets, and how often answer tools quote your pages. | Citation rate, share of voice against competitors, and the leads that follow. |
How we work: four parts
We start with a diagnosis. Then we build authority off your site (GEO), make your pages easy to quote (AEO) on a sound SEO base, and measure what turns into revenue.
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Gap analysis and model tracing
SEO · AEO · GEO
We ask leading AI answer engines the questions that your buyers ask. We record how each tool groups your brand with your competitors. Then we trace the sources that shape each answer, such as reviews, forums and documentation.
You get: a map of the questions you lose, the competitors who win them, and the sources behind each answer.
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Off-site authority and entity signals
GEO
We make your brand facts the same everywhere that AI tools look: Crunchbase, LinkedIn, Google Business Profile and industry directories. We earn third-party mentions with digital PR, original research and expert points of view. We collect customer proof, and we watch the sentiment about your brand in reviews and forums.
You get: more trusted sources that name your brand, with facts that agree.
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Structured data and answer-ready content
AEO · SEO
This is the AEO work. We fix your site structure, schema markup and content format. We write direct answers to the questions your buyers ask, add FAQ sections with matching FAQPage schema, and correct your business facts. Then answer tools can read your pages, quote them and cite them correctly.
You get: pages that answer tools can quote without guessing. Start free with the Schema Generator.
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Measurement tied to leads
SEO · AEO · GEO
We track the questions that trigger AI recommendations in your category, which brands show up, and how often you show up. Then we connect that visibility to qualified traffic, leads and revenue.
You get: a monthly report on citation rate and share of voice, and the leads that came from them.
Why we put authority first
Technical work makes your facts easy to read. It does not give AI tools a reason to choose you.
In an Ahrefs study of 75,000 brands, mentions on YouTube and across the web had the strongest link to AI visibility. Domain rating had a weak link. The study shows a correlation, not a cause. But it matches what we see in audits: the brands that win AI answers have a stronger presence and reputation across the web.
Questions about our approach
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in the blue links on Google. Answer engine optimization (AEO) makes your content easy for answer tools to read and quote, such as featured snippets, voice assistants and AI chat tools. Generative engine optimization (GEO) helps AI tools choose your brand when they write one answer. SEO and AEO work mostly on your website. GEO depends more on signals outside your website.
Why do I need AEO if I have SEO?
A page can rank well and still be hard to quote. AEO puts direct answers, clear questions, FAQ sections and schema on the page, so answer tools can lift the answer with your name on it.
What is gap analysis and model tracing?
We ask AI tools the questions that your buyers ask. We record how each tool groups your brand with competitors. Then we trace which sources, such as reviews, forums and documentation, shape those answers. The result shows where you lose and why.
What are off-site entity signals?
They are the facts and mentions about your brand on other sites: business profiles such as Crunchbase, LinkedIn and Google Business Profile, articles, directories, reviews and forum posts. When these facts agree, AI tools can identify your brand with more confidence.
Do you still do technical work?
Yes. We fix site structure, schema markup and content format, so AI tools can read and cite your pages correctly. Technical work supports authority. It does not replace it.
How do you measure results?
We track the questions that trigger AI recommendations in your category, which brands show up, and how often you show up. Then we connect that visibility to qualified traffic, leads and revenue.
Find out what AI says about you.
We ask leading AI answer engines the questions your customers ask. Then we show you who they name, and what to fix first. The check is free.